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	“The postcards are fantastic! I love them and wanted to thank you for the superior customer service that you have provided. I will order again in the future.” – R.S., Broadway Realty

MARKETING TIPS

Our #1 All-Time Postcard Marketing Tip is this:
ALWAYS ALWAYS ALWAYS use postcards with full color on BOTH sides. 83% of people
read their mail the way the Post Office delivers it: with the address facing up. Thus, if you
don’t have color on the back, you’re missing the opportunity to really grab the attention of
your prospects with a colorful headline. During our research for this site, we found an
awesome reference tool for anyone using postcards in marketing campaigns. It is a book
called The 24 Cent Secret to Marketing Mastery, written by Ed Peters, who has amassed a
great number of stories, tips, tactics and strategies for promotional postcards. Below is an
abbreviated excerpt from the book, to give you just a taste of what it has to offer. We highly
recommend the book and there is a link below that will open a site with more information
about it in a new browser window.

Top 10 Advantages of Using Postcards
From the book: The 24 Cent Secret to Marketing Mastery, by Ed Peters

1. Postcard marketing is affordable, even for the smallest of businesses.

2. When you're marketing with postcards, your competition doesn't know it. But they'll sure
know it if you're advertising in the newspaper!

3. It's easy to track your results. Your card can tell recipients to bring the card into your
store for a special discount. Or it can ask them to use a special ordering code when
purchasing from your website.

4. Postcards are versatile. In a single mailing, you can seek business from prospective
customers, and solicit repeat business from existing customers. Better yet, a postcard
isn't just something to send through the mail. You can use postcards as oversized
business cards, hang tags for your products and mini-information sheets.

5. Your postcards can "brand" you and your business in ways that most marketing materials
cannot. If you start and stick to a regular postcard mailing program, you and your
business will gain quite a reputation, perhaps even a little notoriety.

6. Testing an offer with postcards is easy. Just send your card to a small group of people
and see how many of them respond. If you're satisfied with the results, then roll out a
bigger mailing!

7. Postcards don't waste people's time -- they don't even have to open an envelope to read
your message.

8. Postcards don't take up a lot of space. Your customers can carry them in their pockets, or
carry them in their pocketbooks, for that matter. Hey, some of them might even create a
postcard display on their refrigerator door!

9. Postcards are inexpensive to print.

10. Postcards are cheap to redeem. Better yet, they have no cost until your customers
redeem them.

Interested in finding out more about The 24 Cent Secret to Marketing Mastery?
Visit http://edpeters4profit.com/subpages/A_P_Index.asp to read further excerpts
and buy the book.

Pure Postcards, Inc.
1227 South Lincoln Avenue,
Clearwater, Florida, 33756
Local: 727.373.9019
Fax: 727.733.9899
Toll Free: 866.413.1562

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