ALWAYS ALWAYS ALWAYS use postcards with full color on BOTH sides. 83% of people
read their mail the way the Post Office delivers it: with the address facing up. Thus, if you
don’t have color on the back, you’re missing the opportunity to really grab the attention of
your prospects with a colorful headline.
Our #2 Marketing Tip is this:
Just like radio or television commercials, postcard marketing works best when it is done repetitively. Unless you are promoting a one-time event, like a special sale, seminar or tradeshow, we recommend you mail a series of 4 to 6 postcards to the same database at intervals of 2-4 weeks.