| Extra image that extends beyond the edge of the page. Any time an image or a color is printed to
the edge of a page, the image or color should extend at least 1/8" off the edge so that when the
page is trimmed on a mechanical cutter, small variations in the trim will not result in a white line
down the edge of the page. (A white border is NOT considered bleed. The image that runs to the
edge of the card must continue out and fill the bleed area.) |
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| Stands for Cyan, Magenta, Yellow, Black(K); colors used for printing. |
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| Term used in illustrator to change all live fonts to outlines, meaning the text becomes a graphic and the
font is no longer necessary. If fonts are not converted to outlines the text will default and the look of the
piece may change if we do not have the font style used. |
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| Small printed lines which indicate where a printed piece is to be trimmed |
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| An effect where an image (solid or blurred) is repeated/offset behind itself to add dimension. |
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| This format is the preferred format for printing. It allows PostScript data (a page-description language
used when printing high-quality text and graphics) to be stored and edited and is easy to transfer between
Macintosh, MS-DOS and other systems. An eps saved at 300 dpi is good quality, as long as it
is close to the final size to be printed. EPS files can also be vector images. |
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| A complete set of characters in a typeface. The style can either be plain, italic or bold. |
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| An image format generated specifically for computer use. Its resolution is usually very low (72 dpi, or
that of your computer screen), making it undesirable for printing purposes. Used primarily for web graphics. |
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An image has high resolution if it is very sharp, clear, and detailed even upon magnification; the
more pixels (dpi), the higher the resolution. Some hi-res files are not useable if they are originally
small in size, since when they are enlarged they would become blurry. (VERY large files at 72 dpi
can successfully be converted to useable hi-res files.) 300 dpi is industry standard for hi-res files. |
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| An industry standard for compressing images so that they can save faster and use less space.
A JPEG saved at 300 dpi is good quality, as long as it is close to the final size to be printed. A
VERY large 72 dpi file (typically from a digital camera) is also good quality. |
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| A rule around the outside of letters in text. |
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| The effect seen when a digital image is over enlarged and the pixels become obvious.
Resulting in a blurry or jagged image. |
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| A representation of the final printed piece. Used to find errors and make necessary corrections. |
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| The number of pixels in the image (dots per inch). The more pixels in an image the higher the
resolution and larger the size of the file. The lower the dpi, the poorer the resolution or sharpness. |
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| Stands for Red, Green, Blue; colors used for web graphics/digital photos. |
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| A specific color in a design, usually designated to be printed with a specific matching ink (Pantone
PMS), rather than through process CMYK printing – would require printing a 5th color in addition
to our normal process printing of CMYK. (Some spot colors shift quite a bit when converted to
CMYK. Artwork should always be designed in CMYK.) |
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A common way to store bit-mapped graphic images on both PCs and Macintosh computers. TIFF
is a platform-independent format, which means a TIFF image created on a PC can be viewed on a
Macintosh and vice versa. TIFF is a neutral format designed for compatibility with all applications.
A TIFF saved at 300 dpi is good quality, as long as it is close to the final size to be printed.
TRIM The cutting of the finished product to the correct size. Marks are incorporated on the printed sheet to
show where the trimming is to be made. |
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| This type of image can be scaled up or down without losing quality. (Example: an Illustrator EPS is
a vector image.) Can be placed over other images without a white block/background. Best type
of file for logos. |
| A faint image put in the background that text can be placed on top of and have it still be legible. |
